In a world currently dominated by online marketing, brands are on the verge of forgetting the performance of a tested and tested effort, direct mail marketing. Instead of targeting a certain number of people with non-human digital ads, companies can access the universal door with EDDM. This creates an impact on them, increasing marketing significantly.
So, if you are wondering if including all the direct email in your marketing plan would be a good decision or not, you are in the right place. Take a look at the following statistics that will show why it is an effective method for you.
Most people read postcards instead of emails
Although email marketing is time-consuming and easy to market, it does not create the necessary appeal of your type. That’s why EDDM is the best option if you want to capture your target audience. Research shows that,
Post life time is 17 days as opposed to a very short email time of 17 seconds.
73% of consumers in the USA reportedly enjoy EDDM as much as they can read it wherever they want.
59% of American consumers say they like to receive direct emails for certain new products.
Up to 90% of open source emails are much higher than the email level of 20% to 30%.
So, as you can see, statistically, EDDM is a clear winner of emails.
Greater Shippers Find Better Answer
It is very likely that your potential customer will check the email in the mailbox if it is shiny, or too large, or both. Direct mail marketing, therefore, can attract customers directly with the combined effect of visual appeal and text details. You can choose a 17x11 inch sender that can easily capture your target customer. It is unlikely that it will happen with emails as users fail to open all the 605 emails an American person receives on average every day. Statistically, the largest emails receive an additional 15% response from customers.
Inexpensive Marketing Method
For a small business, less expensive marketing products can be a great combination. Obviously, brands will not invest much in advertising, especially when they are unsure of the ROI of a particular marketing campaign. That is why all postal printing departments can come up. It is a method that does not take out a bank account but takes good care of the marketing. When traditional marketing and digital marketing are ready to create a hole in your wallet, you can opt for EDDM as undoubtedly the least expensive solution for less competition.
Best Product Recognition Option
Product recognition takes time. However, in the digital sector, it can be difficult as there are hundreds of product websites that offer similar products and services and their social media pages. Given your short attention span, your product is likely to be lost in the crowd. If you look at the difference of 605 emails in the inbox and 16.8 mailboxes in the mailbox to the average American daily, product recognition seems easy with all straight postcard doors.
So, without wasting any time, hire a printing company that offers efficient and inexpensive EDDM services for your product with fast conversion and adequate reliability. Make sure your rental company is approved by BBB and has good online reviews with it.
Shawn Nag is the owner and founder of PrintPapa, a full-fledged e-commerce store located in Santa Clara, CA, since 2005. From All Departments Direct Mail Cards, Floor Decals, Brochures, Brochures, Posters, Business Cards For All Direct Mail Prints - PrintPapa takes care of all printing needs. With her 15 years and experience in Print Production and Marketing, she enjoys writing blogs and articles to share her love. In this article, he shared his thoughts on why all the direct mail departments are still at the top of the chart when it comes to offline traffic.
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