It's a mystery many new business owners are facing: You have to start building your email list before you can start, but how can you be enticed to lead something that does not exist, even online right now?
He says, "Hey, sign up for my item. I swear, it'll be a thing!"
What if I told you that shaving sha Harry collected 100,000 email addresses before his product was ready for sale? I’ll explain how they did it below, but that’s just one case study that proves that there are several ways to do email marketing without a website — if you get the art.
So if you’re wondering how to create an email list without a website, below I break down five strategies you can try.
1. Manage Giveaway
If you want a quick list growth, giveaways are a great place to start. They work well for a number of reasons:
You can donate something before your product is ready, and people like free stuff.
The deadline-run type of giveaways gives you a sense of urgency for your campaign.
If you partner with influencers or other businesses, you can increase the amount of offers.
Even if your product is not ready yet, you can use partner products as prizes.
Still don't believe these things work? Rafflecopter has increased its email list from zero to 35,000 using its delivery software. The Tourism Blog Who Needs Maps repeats their email list in seven days without spending money on affiliates and products to sponsor award awards. The developer reached 13,603 emails in 10 days of hosting the contest.
Receiving a Reward Award If You Do Not Have a Product
You may be surprised at how many businesses will agree to submit their products as rewards for your donation.
Usually, if you can show them that your giveaway will be impressive (by sharing your current email size or the following social media, for example), you can find sponsors on board.
But if you read this post, you probably don't have much access yet. So another strategy is to offer to share the email addresses you collect from the supply and sponsoring business. If you do this, be sure to include in your donation terms and conditions where you will be sharing the details of participants with third parties.
Here's how Mariah Coz of the Female Entrepreneur did it. After presenting his gift and collecting new email addresses, he kept the offer list separate from his main list. Because his target audience was business owners interested in webinars, the first email of his new list of giveaway subscribers had a strong call to action if they were not interested in getting more emails through webinars.
After that, those who adhered to her list received three more emails that were part of a series of initiatives to promote her online courses of using webinars in your business. You can actually download his sequential email templates provided after the offer here.
How to Manage Giving If You Do Not Have a Website
Even if you do not have a website, you can hold a donation entry form using one of these sites:
ShortStack
Desire
Vyper
PromoSimple
They will handle the offer on their platform, provide you with a link to share or embed elsewhere.
The great thing about using giveaways to grow your email list is that people like free stuff. But the bad thing about using giveaways to grow your email list is that ... people like free stuff.
That means you will probably attract more people who sign up just because they want to win a prize. All right. All of that means you need to filter out those who are not interested in your business.
2. Create a Simple 'Coming Soon' page
While building a complete business environment takes time, that doesn't mean you can't set up a simple landing page that collects email addresses before launch.
Do you remember our friends at Harry's house? The shaving product was introduced in March 2013 to 100,000 email subscribers. Co-founder Jeff Raider broke the way they did on Tim Ferriss' blog.
In short, Harry built a two-page "microsite" with the following features:
A page marked "Harry's is coming" also requested an email address so that subscribers could be the first to know
The second page had a transfer rewards plan. It contained shared content, and the more people signed up, the more prized the prize would be.
Raider says nothing about paid advertising through their pre-launch microsite, so it sounds like the pure life of the referral rewards system makes oral marketing their best friend in this pre-launch category.
Now how can you do something like the one Harry did?
Step 1: Select the landing page tool.
Tools like Leadpages and Instapage allow you to quickly set up a simple one-page location to capture email addresses without any technical know-how.
how to create an email list without a website example from Leadpages
Step 2: Select an email marketing service.
Other options include:
Market Hero
Get Answers
Aweber
EmailChimp
Because it is free for up to 2,000 subscribers, I recommend starting with MailChimp.
Now, you just need to link your email sales service to your landing page. To find out how you can do that, search the help desk tool for your chosen landing page. Here's a guide on how to link Leadpages with MailChimp.
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