Small business owners often ask, Should I create a blog. Or I'm too busy and what should I write about?
For my business, blogging increases trust, reputation, website visitors and ultimately sales. And I am not alone. Customers tell me that they created business from blogging because it is a great way to provide your services while providing honest and valuable information.
What is blogging?
The term blog is an acronym for weblog and is a frequently updated part of your website. This is a place where you can find useful information related to your business, industry, opinion and hobby. It is important to be consistent and consistent, but do not aim too much. Make it a habit to write a regular blog post per week or month (or get someone to do it for you) and build from there.
Why should I bother?
Here are nine benefits of starting a blog for your business. Finally, pay special attention to the bonus instructions.
1. Increase confidence. Who do you choose to do business with? These are usually people or organizations you know, like and trust. The blog will humanize your brand by adding voice to issues that care about your chances. It is well known to show your personality through your skill and passion, so you will be at the forefront in people’s minds when you choose to buy.
2. Increase your audience. The blog will increase your audience before you build your business. Once you have created a niche, you can monetize your products and services.
3. Increase search engine visibility and website traffic. Google likes the latest content and rewards your site with good visibility. It’s like fishing: the more hooks you put in the water the more you catch. Therefore, the more content you create, the more pages Google can point people to visit.
4. Keep yourself subject-expert. Practical, quality, useful posts will increase the credibility of your industry. It can be timely or news related, meaning you will be exposed for trending searches.
5. Market research. You can ask for feedback in the comments section of your blog. It will improve your writing and provide valuable intelligence to those who need help. With this information, you can create the products and services that people really want.
6. News content. Most small businesses have weekly, fortnightly or monthly newspapers. Readers generally appreciate highlights from your recent popular content.
7. Social media strategy. Sharing other people's content is great, but you eventually want to send people back to your site. A well-maintained blog provides regular, high-quality content for your social media channels.
8. Return on investment (ROI). According to Hubspot, businesses that prioritize blogging grow their ROI by 13 times a year. And businesses with 401–1000 pages of content get six times more leads than 51–100 pages. Such leads can be lifetime customers.
9. Great for networking. Blogs expand your reach for potential customers, clients and business partners, leading to speaking and consulting opportunities.
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